Subscribe to Our Newsletter!
Name
Email
           
  More Info and back issues

 What clients are saying

"You made me look good!"
Barbara Bekooy, President, Ottawa Business and Professional Women's Association

"
Having a second mind who is not so close to our operations provided me the opportunity to consider a broader perspective"
Scot Pepper -  CEO, -Animation

"The results were phenomenal! We were able to sign up many new customers right at the show" 
 Richard Bliss, V.P. of Marketing, Allegro

"I have been told that a genius is someone who can make something difficult seem simple, which certainly describes the way you do things."
 Captain Gary Pecht, Department of National Defense

"You offered value as someone extremely knowledgeable in our own field, which not only helped to guide and focus the discussions, but challenged us about our own assumptions. By not being as close to our operations as we are, you were also able to offer fresh ideas." Andy Savary, Director General

"Wayne has consistently provided sound business advice that provides bottom line results"
Scott Weingust, President, Sysoft.ca

"I found your ability to simplify complex topics and present them in a compelling way particularly valuable"
David Seguin, CEO, Fastlane Technologies

"The time we spent together helped me refocus on the unique value we provide. I felt motivated..."
David Booker, President, Learning Tree Canada

"The highly interactive nature of your presentation provided a high energy start to the day, and provoked the group to consider how important it is to focus on strategic issues."
Thomas B. Riley, President, 
Riley Information Services Inc.

"Thank you for the outstanding job you did helping out our team"
Steven Hacker, President, the International Association for Exhibition Management

"I am considered somewhat of an expert. You offered tips and techniques I had not thought of"
Charlie Hayes, President, The Action Group

"You bring such enthusiasm combined with knowledge and experience to your work. Thank you again"
Robin Bailey, Vice President, ISPI Ottawa

 

Tips and articles

Home Keynotes click to contact us by e-mail Home
          
 

Latest white paper
5 levels of initiative:
Why is Senior Management Working For Their Employees Instead of Doing Their Own Jobs?

 

   

Situation:
We worked with a large national organization to plan, develop and execute an internal corporate awareness program targeting end users and all level of management. The program was comprised of electronic content, promotional items and live presentations.

Situation:
We worked with the CEO of a start-up company to assist him in identifying the appropriate strategy so that shareholder value could be maximized, and he could balance his strategic and operational duties.

Situation:
An up and coming company had developed a complex product that required extensive customer education in order to close on sales. In order to deliver the required results of accelerated sales, we suggested ways to reposition the product and identified several unique client requirements that could be addressed through specific product offerings based on the existing development work the company had already completed. The resulting products resulted in accelerated sales.

Situation:
An international organization sought to provide their corporate clients with a unique buying mechanism that would enable their clients to view them as an extension of their own company. We intervened at a strategic point  and identified specific reasons why it was impossible for the method they had chosen to succeed. We suggested alternatives that they could deploy using their own in-house staff and one was adopted successfully and implemented world wide..

Situation:
The need was recognized to focus all employees in a national organization of 3200 people on the importance of paying more attention to electronic security concerns. We co-developed an awareness campaign designed to add relevance to the issues so that employees would possess the knowledge to better avoid incidents. The outcomes included:

·        A reduction of theft of information and computing resources by those inside or outside the organization;

·        employees will possess the knowledge to better avoid incidents, identify potential incidents and take appropriate action;

·        Alignment between individual and branch and corporate organizational goals.

The organization was well positioned to deal with challenges from their business partners who were seeking assurances that proprietary information shared would not be at risk.

Situation:
The central support group of a large Canadian government department was suffering from poor image in the eyes of their clients, resulting in difficulty acquiring funding from year to year. 

We developed a turn-around program to raise the profile and create recognition and a positive perception of the group and its teams in the eyes of the clients. The result was that:

·        the client’s needs were met more quickly;

·        members of the group were more receptive to their client’s needs;

·        funding was more easily obtained based on the value of new initiatives rather than the level of effort required.

Situation:
A large national organization expressed a need to improve the efficiency of their internal training program with the desired result of doing more with less. The amount of work was more than what the organization’s current staffing level could handle, and this workload was expected to increase unless the organization cut back on the top quality results they were now achieving.

We were brought in to analyze the current situation and make recommendation on ways to improve the operation without negatively impacting the training effectiveness which were deemed to be quite good.

We made recommendations on many ways to:

  • Improve the efficiency of the content development process;
  • reduce the frequency of development work while still maintaining up to date information;
  • simplify the delivery techniques resulting in less classroom time while achieving better results for each participant.

Situation:
Each year a group of 200 Technology professionals from across the country meet to discuss corporate decisions and new technologies. Wayne McKinnon delivered the Keynote presentation to kick off the event. The criteria for success was that the session must be:

·        Entertaining (Wayne worked his “techie Phrase book” and “you know you’re a techie when” bits to add humor that was perfectly suited for the group.)

·        Informative and full of substance (Findings from a recent industry survey where CIOs from around the world were asked what their top ten problems were.)

·Memorable attendees have been heard to say that they remember the session and the message quite vividly years later.

Situation:
A business unit that had been operating successfully for many years under strong leadership was facing change as a result of new economic realities. Wayne worked with the leadership team to guide the process of creating a new strategy. This enabled the business unit to focus on key areas where they offered unique value, and pull back in areas of the business that they had traditionally serviced but were not ideally suited for.

 

 

  What Wayne has been up to


T
he Society for Advancement of Consulting (SAC)  selects Wayne McKinnon to feature as a consultant who exemplifies ethics and Integrity in the field of consulting.


Wayne McKinnon
named to committee responsible for "Branding Canada."

 

Areas of expertise

Innovation Perpetual Success
Increasing market Share Improving Effectiveness
Strategy Accountability

900 Greenbank Road Suite 531,
Nepean Ontario, Canada K2J 4P6
(613) 860-1384 (Ph) (613) 825-4895 (Fax)

    | Tips and articles | Keynotes | Contact Us | Home |

  © 2003 Wayne McKinnon (TM). All rights reserved.